One that grabbed my attention, our latest look at the new Star Trek movie, Into Darkness.
We didn't get to see much new in this spot, but I am still interested. With Benidict Cumberbatch's line, "I'm better than you...at everything," I'm starting to get more convinced that the villain is Khan...or some genetically engineered super soldier.
And yes, I do have the much-ballyhooed app, and I've already scanned it and seen the 2-second longer version.
The other one that caught my eye was for Disney's The Lone Ranger. At 90 seconds, it was the longest movie spot at the Super Bowl...almost the right length for another trailer.
It's looking good...but still very different from The Lone Ranger that I grew up with. I still fear that they pumped it full of supernatural BS. The last time they did that with a perfectly good Western hero was Jonah Hex, and look how that turned out.
It just might be a good summer at the movies.
No comments:
Post a Comment