Don't Buy Avatar!

I don't do a lot of recycling of upcoming DVD release dates anymore...I just don't obsessively read a lot of DVD websites anymore. But there was one big DVD release announced today that I felt I needed to speak out against.

Today, it was announced that the biggest movie of all-time, Avatar, will be hitting DVD on April 22. That's Earth Day, and Avatar is being released on that day as part of the film's whole "one with nature" theme. There will be absolutely NO bonus features on the DVD. They say they're doing this so that way they can use all the space on the DVD to maximize the picture and sound quality. Fair enough.

So, I just wanted to say that, when April 22 rolls around, and Avatar goes on sale at your local DVD emporium, DON'T BUY IT.

As I've blogged many times in the past, one of the most heinous crimes in the DVD world is the concept of the double-dip. This is when they release a film on DVD and then, a few months later, release it on DVD AGAIN with all new bonus features, thus tricking you into buying it again. And trust me, those double-dipping DVD producers are out in full force on Avatar.

See, with the big announcement that Avatar is coming out on DVD on the April 22, they've been completely glossing over the fact that the super-special edition of Avatar, with running commentaries, deleted scenes, "making of" documentaries, and all that other stuff that makes DVD so awesome, is coming out in November.

So, please! Don't fall for the double-dip! Keep your money in your pocket and wait until November to buy Avatar!

But that's not all! Part of Avatar's allure was that it was in 3D, remember? Did you know that the first 3D TV's went on sale last week? Well, they did. Along with them, special Blu-Ray players that play special 3D Blu-Ray discs. You're probably thinking that Avatar would be a launch title, right? Well, it's not!

Avatar's not going to be released in this new 3D Blu-Ray format until 2011, because they want to wait for more people to buy 3D TVs and 3D Blu-Ray players first.

So, there you go. They're trying to get you to buy Avatar three times. Caveat emptor.