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Monday, April 21, 2008

Disney Goes Natural

Here's an interesting piece of movie news.

Disney just announced that they're launching a new label, "Disneynature." Under this label, Disney's going to start pumping out all manner of nature documentaries and environmental documentaries.

Of course, the main reason for Disney doing this is they want to start cashing in on films like An Inconvenient Truth and March of the Penguins.

The first film under the "Disneynature" label is called Earth, and is a feature-length version of the popular BBC documentary series Planet Earth. It'll be hitting theatres on Earth Day 2009. Other nature documentaries currently in development includes ones about chimpanzees, jungle cats, the world's oceans, and a time-lapse epic about flowers.

This isn't Disney's first venture into nature documentaries. Back in the 1950s, Disney produced a series of nature documentaries under the label True Life Adventures. Many of them won Oscars...and established the formula used for films like March of the Penguins.

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