Hey, here's today's interesting bit I read in the paper. I've got to start keeping track of this stuff again so I can talk about it on the radio.
It's the 25th anniversary of the Happy Meal! Yes, McDonald's has been corrupting our youth for 25 years now.
It's interesting to read about how it was developed. It was a marketing guy at McDonald's who was just fascinated by his son's breakfast routine. Every day, his son would eat the same cereal, and every day, his son would always stare intently at the cereal box. No matter how often his son read that box, he would always read it again the next morning. So, this marketing guy came to this conclusion: kids like to be entertained while they eat. So, he packaged a McDonald's kids meal the same way you package a box of cereal: put it in a colourful box and stick a free toy at the bottom.
Test marketed in '77, went nationwide in '79. Now, it's in every McDonald's in the world.
Next Issue...I quit!
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